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Stay safe around emergency vehicles – new video

If you’ve ever been confused when trying to make way for an approaching fire engine, then help is at hand in the form of a brand new set of short video animations, developed jointly by GEM Motoring Assist and Driving for Better Business. Covering most of the situations where confusion can occur, the 10 animations provide simple-to-follow advice, approved by the emergency services, on what to do and what not to do when helping an emergency vehicle.

The animations will be rolled out on social media in coming weeks, and can also be accessed, along with the main video, via the Blue Light Aware website.

GEM chief executive Neil Worth commented: “The new animations follow extensive consultation with emergency services and Highways England. As well as encouraging as many road users as possible to take a look at them, we are pleased that student drivers from the fire, police and ambulance services will also be using the videos.

“Our survey shows that in general the vast majority of people want to help and do the right thing, but the approach of a blue light vehicle can take them by surprise. We hope that these videos will encourage everyone to be more aware, which in turn will minimise confusion and reduce risk. It should also help to foster a greater spirit of understanding between the emergency services and the rest of us.”

Simon Turner, director of Driving for Better Business, said: “People driving for work tend to do more miles than any other road user, so they are likely to encounter blue light vehicles more often. These short animations offer straightforward advice from familiar situations that we believe constitutes vital knowledge for all business drivers.

“If we are better able to understand what emergency drivers want us to do – and what they want us not to do – then we will be much better placed to react early to their presence and minimise any delay or risk.”

One task for the Blue Light Aware producers has been to show how drivers can best help an emergency vehicle on a congested stretch of motorway where there is no hard shoulder. The video shows how to form an ‘emergency corridor’, where drivers in the outside lane move right, those in other lanes move left and everyone then stays in position. This will create enough space for emergency vehicles to make progress along the carriageway and provide assistance where it is needed.

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